Talega Growth

Three weeks of build before anything sends.

Most of the work happens before the first message goes out. So does most of the failure. Here is the whole sequence, including the slow parts.

Phase one

Infrastructure.

Mailbox providers decide whether to trust a sending domain based on its history. A new domain has none, so sending real volume from it on day one is the most reliable way to get filtered permanently. The fix is boring and takes two weeks.

  1. Days 1 to 2

    Domains and authentication

    We register domains that carry your name without being your primary domain, then configure SPF, DKIM and DMARC on each. That is what tells a receiving server the mail is genuinely yours.

  2. Days 2 to 3

    Mailboxes

    Provisioned on those domains, with replies routed to an inbox you control. We never hold your replies.

  3. Weeks 1 to 2

    Warmup

    Each mailbox sends a small, rising volume of real mail that gets opened and answered, building a sending history before it carries anything of yours. The schedule cannot be safely accelerated.

Phase two

The list.

Running the same list is what makes most outbound interchangeable. The build starts from structured data and then spends most of its effort throwing rows away.

  1. Step 1

    Define the universe

    Industry codes, employee bands and geography, set against the profile you actually want. We size it before building it, so you know whether the market is 300 companies or 30,000 before anyone spends time on it.

  2. Step 2

    Verify against reality

    Every company is checked against its own website rather than trusted from the database. Databases are stale in predictable ways: companies get acquired, rebrand, or turn out to do something adjacent to what they are filed under. Those come out.

  3. Step 3

    Find a named person

    An owner, principal or the operations lead, by name. Role inboxes are discarded rather than mailed.

  4. Step 4

    You see it before it is used

    The list goes to you. Competitors, existing clients, anyone you have history with: they come out before sending.

Phase three

Copy, approval, and the send.

  1. Week 2

    Sequence drafted

    A short sequence, written for your market and in your voice rather than a template with your name dropped into it.

  2. Week 2

    You approve it

    Nothing sends before you have read it. In regulated industries this is the step that satisfies the advertising rules that apply to you. Everywhere else it is how your name stays yours.

  3. Weeks 2 to 3

    Sending begins, quietly

    Volume ramps rather than starting at full rate, and the early sends are watched for bounce and spam signals before anything scales.

  4. Weeks 3 to 12

    Run, read, adjust

    Replies go straight to you. Targeting and copy change based on what those replies actually say rather than on open rates, which are a poor guide and getting worse.

Your side of it

Four things we need.

This runs on a few hours of your attention across ninety days. If it needed more, it would not be worth buying.

  • A definition of a good prospect. What you want and what you would turn down. Half an hour, once, and it determines everything downstream.
  • A do not contact list. Existing clients, active prospects, competitors, anyone you would rather approach yourself.
  • Copy approval. Reading a short sequence and telling us what is wrong with it. This recurs whenever copy changes.
  • Answering your replies. The one thing nobody can do for you. A campaign that generates conversations nobody answers is worse than no campaign.
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