The questions that come before the call.
Written down so you can decide without booking anything. If something is missing, ask and we will add it.
Money, term and capacity.
- Why is there a setup fee at all?
- Because two to three weeks of real work happens before a single email can send, and it costs money whether or not you continue. Domains, authentication and warmup are not optional and cannot be compressed.
- Why ninety days?
- Because the first three weeks are build. A thirty day trial would end roughly when the first email lands, which tells neither of us anything. Ninety days is the shortest honest window in which a campaign can be judged.
- What happens after ninety days?
- You decide. There is no automatic renewal and no notice period to remember. If it is working, we continue at the same monthly rate. If it is not, the domains and the list are yours to take elsewhere.
- What decides which tier I am in?
- How many segments run at once. One market with one message is $3,000. Two markets, each with its own list and its own sequence, is $4,000. Three or more starts at $5,000, because each one is effectively a separate campaign. The method is identical at every tier: the same verification, the same named contacts, the same approval before anything sends. You are paying for how much work there is, never for how carefully it is done.
- How many clients do you take?
- Few, and deliberately. Every campaign is run by the person who built it. That caps how many can run well at once, and we would rather say no than run yours badly.
- Would you run a campaign for my competitor?
- Not into the same segment and geography at the same time. Two clients mailing the same prospects from the same operator is bad for both of them, and the prospect notices first. If your segment is already being run for someone else, we will tell you that instead of taking the work.
Deliverability, data and what to expect.
- Do the emails come from my domain?
- No, and that is deliberate. They send from domains registered for you that carry your name, but your primary domain stays out of it. If a campaign ever runs into deliverability trouble, the email your business runs on every day is untouched.
- Could this damage our email reputation?
- Your existing reputation is not exposed, because nothing sends from your primary domain. The new domains build their own reputation from zero, which is what warmup is for and why it cannot be rushed.
- What reply rate should I expect?
- We will not quote you one. Published averages exist, but they average across every market, offer and list quality, and yours is none of those. Anyone who gives you a number before seeing your market is telling you what you want to hear. What we commit to is reporting what actually happened: what was sent, what bounced, what answered.
- Where do the email addresses come from?
- Business data sources, then verified before use. Addresses are never guessed from a pattern like first name at company dot com, because guessing produces bounces and bounces are what get a sending domain blocked.
- Is cold email to businesses legal?
- Commercial email in the US is regulated rather than prohibited. What it requires in practice is accurate sender information, a real postal address in the message, and an opt-out that works and is honored promptly. All three are built in. If you sell insurance, your state's advertising rules apply on top, which is why your approval of the copy is a required step rather than a courtesy. None of this is legal advice, and your counsel should review the contract.
- What if my market is too small?
- We size it before building it, so you find out whether the market is three hundred companies or thirty thousand before anyone spends time on a list. If it is too small to sustain a campaign, that is a reason not to start, and we will say so.
What we need, and what stays yours.
- Who sees the copy before it goes out?
- You do, every time, and that includes changes. A rewritten subject line is a new piece of advertising and goes through the same approval. Nothing reaches a prospect that you have not read.
- How much of my time does this take?
- A few hours across ninety days. Half an hour once to define a good prospect, a pass over the list to remove anyone you would rather approach yourself, and reading the sequence when copy changes. The one thing nobody can do for you is answering your replies.
- Who owns the list and the domains?
- You do. If the engagement ends, they leave with you. Nothing is held back to make leaving expensive.
- Do you handle the replies?
- No. Replies route to an inbox you control and the conversation is yours from the first message. We are not on it, and a campaign that generates conversations nobody answers is worse than no campaign.
- Can you do cold calling, LinkedIn or paid ads as well?
- No. One channel, run properly. Everything that makes this work, the infrastructure, the verification, the approval loop, is specific to email, and bolting on channels we run less well would make the whole thing worse.
- What do I get at the end of each month?
- What was sent, to whom, what bounced and what answered. Plain numbers rather than a dashboard you have to interpret, and the underlying list if you want it.